Greetings MOCCA members,
We at MOCCA are very pleased to announce the addition of Scott Brinker and Heather Loisel to our advisory board. Scott’s incredible depth and breadth of technology knowledge and his now-legendary marketing technology landscape supergraphic bring expertise in optimizing MarTech for the marketing and marketing operations profession. Heather’s depth of leadership in marketing and sales, coupled her proven operations excellence bring expertise in improving alignment with Sales to our marketing and marketing operations members. Along with other advisory and operations board members, Brinker and Loisel will help further MOCCA’s charter of advancing operational excellence in marketing to our membership.
Chief Marketing Technologist & MarTech Conference Program Chair
Publisher of the Chief Marketing Technologist blog, chiefmartec.com, and program chair of the MarTech conference series, Scott is the author of the book “Hacking Marketing” published by Wiley. He is also the co-founder of ion interactive, a provider of interactive content marketing software to many of the world’s leading brands. He has degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.
VP & General Manager of Consulting Services, SiriusDecisions
Transformational leader Loisel brings modern marketing, sales and communications strategies to companies to fuel growth and increase brand value. She currently leads SiriusDecisions Consulting as the VP & General Manager and is a CMO speaker and subject matter expert. Her 20 years of marketing experience include CMO at SKillsoft, SVP or Marketing aat JDA Software Group, and seven years at SAP, where she held global, vice president leadership positions in Marketing Operations, Field Marketing and Sales Operations. Her sales experience includes 5 years at PeopleSoft as the VP of Global Sales Productivity and Strategic Alliances.
The MOCCA Advisory Board also consists of:
- Kathleen Schaub, VP of CMO Services, IDC
- Craig Moore, VP of Marketing Operations Services, SiriusDecisions
- Hunter Montgomery, CMO, Higher Logic
- Stephan Steiner, Head of Global Marketing Technology Transformation Delivery, SAP
- Joe Schwartz, VP of Worldwide Marketing & Demand, BigPanda
- President: Jocelyn King, Sr Director, Global B2B Go-to-Marketing & Demand Center, Intel
- Treasurer: Joe Scheuermann, VP of Marketing, Trifacta
- Secretary: Jennifer Jackson, VP of Corporate Marketing, Teradata
- Marketing: Krista Calvo, Director of Marketing Operations, Adobe
- Community: Cecile Thirion, VP of Marketing – Global Transportation & Public Sector, Xerox
- Data & Information: Brian Hession, President & Founder, Oceanos
- East Coast Speakers & Events: Jon Russo, Founder, B2B Fusion
- West Coast Speakers & Events: Open position
- Membership: Open position
On behalf of the MOCCA Board, thank you,
MOCCA Board President